We Know Associations
Brainerd Communications, Inc. holds a wide range of expertise that can help to build your association. Our relationship with associations across the country has given us the experience to know what works, and what doesn’t in increasing growth and participation in the activities of these enterprises.
Brainerd Communication’s staff of sales, customer service, marketing design, and bookkeeping personnel drives growth in your association’s membership and revenue, while also lowering your administrative costs.
We focus on results-oriented, cost-effective services that are responsive to your association’s needs. With our comprehensive marketing and expansion plan in place, your increased revenue will compensate the association for any costs related to using our services, making it a win-win relationship.
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How we got started
Starting with just one association newspaper, Brainerd Communications, Inc. has grown to assisting over 30 associations and thousands of association members across the country.
Information disbursement, database management, sales and marketing, full-color glossy magazines, trade shows, email newsletters, websites, directories, event management, and bookkeeping are just a few of the association services and products we provide.
We respect the privacy of your members and do not share your membership list with anyone. Your list is used solely for the purpose of marketing your association events and products to your members and prospective members.
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Sales
When your association has information to send out— trade show booths to sell, sponsorships to market, or event tickets to be sold— our staff comes together and drives a full-out campaign to get the word out. We inform members on all fronts, follow up, and collect information needed from interested members. If desired, we can even invoice and collect payments. It’s up to your association how you would like us to help you.
We also help drive up membership numbers with our professional magazines, e-newsletters and other professionally produced materials.
Best of all, the Brainerd Communications, Inc. fee structure consists mainly of a percentage of the revenue we generate, so there is little or no risk to your association.
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Events
A successful association event is made of many different moving parts. Trade shows, conferences, golf events, social events, and education events all require different organizational skills, sponsors, and attendees. Each event comes with its own challenges. The work involved is extensive.
Sales and logistical planning of events is our specialty. Let us focus on these details so you can focus on the important industry-related work that your association was created for. Most of the time we will work off of a percentage of the revenue generated, depending on the size and work involved in creating your event.
– plan the event
– procure a location
– advertise the event
– solicit sponsors
– solicit attendees
– create sponsorship packages
– create event printed material
– invoice your event
– set up your registration tables
– get your volunteers in place
– keep the event on schedule
– position your vendors
– place your signage
– register the attendees
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Communications
Nothing builds creditability, membership, and chapter revenue more than professional communication tools. Each communication tool has a purpose in growing your association. Let Brainerd help you develop your association communication processes.
Since inception, Brainerd Communications, Inc. has helped associations develop their own magazines, email bulletins, newsletters, websites and vendor guides. Our experience in this area will help draw professional content for your communications, which will in turn peak the interest of your membership, as well as highlight your association members as experts in their field. Publications are produced at little or no cost to the associations we work with, and in many cases, associations are provided with a percentage of the ad revenue or in-kind services.
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Brand Identity
Your image boils down to the quote, “little things mean a lot.” It is not just about your association logo, it is about the overall impression you make on members and prospective members. This influences attitudes and opinions toward your association, greatly affecting your success.
It can be as simple as — who answers your phone? Is it a friendly person, or a recorded voice mail system? People join associations to relate with people in their industry. They look to your association for a helpful voice in driving their business or professional endeavors. Even in our advanced information age, your membership and prospects still desire a live voice to be at the end of the call when they have a question.
There is nothing more important than being available when your target market calls. Contact our office and let Brainerd Communications, Inc. help you increase your brand identity.
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Bookkeeping
Brainerd Communications, Inc. can help you manage your bookkeeping needs. Maintaining your association’s financial records is important; let Brainerd help you with your bookkeeping services:
Brainerd Communications Inc. keeps the client associations well informed of their financial condition, alleviating the burden of the treasurer to manage these details. Your treasurer can focus on analyzing the numbers in relation to growing your association, rather than all the clerical work. Contact our office and let us begin managing your member accounts.
• Invoicing
• Collections
• Real-time financial reports
• On-line banking
• Accounts receivable
• Accounts payable
• Membership dues
• Monthly financial reports
• Event focused financials
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Contact Us
Brainerd Communications, Inc.
AssociationHelpNow™
1 Convention Blvd – Suite 2 #285
Atlantic City, NJ 08401
Toll Free: 888-445-7946
info@brainerdcommunications.com